ME
NU
Case Study
NOW TV
Defining a Brand
on Social
Whether it’s promoting priority titles, diving into the catalogue, social-first creative or fan-centric community management we are helping make NOWtv’s social channels a hub for entertainment fans.
We offer the in-house team advice and guidance on the best distinct approach for each social platform – from fan engagement on Facebook to quick creative wins on Instagram and sharp community conversation on Twitter.
We strive to inject personality and purpose into everything we do in order to engage and excite their massive social audience building a thriving community of streamers.
Platform Purpose
We’ve been working with NOWtv throughout 2020 to give its social posting a sense of purpose. We make sure that across each platform, the brand is remaining focussed on its unique audience and how they engage on that platform.
Getting Creative
Our team produces a range of content each month for all social platforms ,and are able to create everything from short animated cinemagraphs to best-of video clips.
Within the restrictions of the NOWtv branding we’re finding ways to make it stand out amongst the streamers.
35K
follower increase
320M
social impressions
650K
social engagements
Stand-out Priorities
Our long-term consultative relationship with the brand gives us the chance to test and learn the best and most engaging ways to stand out to the fans.
From creating branded video assets to trialing text-only executions this is an ongoing process and a focus for our partnership.
Brand Personality
We want to bring NOWtv’s brand personality to the fore, while at the same time promoting its wide range of titles and content.
Tying the two together is rich creative territory.
Serving the Community
The audience on each platform is distinct and we’re discovering ways to engage them all.
One Fan
At A Time
We’re connecting with swathes of entertainment fans everyday by managing NOWtv’s community and finding fans to talk to.
We strive to make an impression and have even made sales through community engagement – one fan at a time.
