Case study

GSMA
Case for Change

That time we gave GSMA three times more value than their previous agency (their words not ours!)

27
countries
210%
view duration increase
8.5m
video views

Connecting
global
audiences

Through curated content, a global ad strategy and an insight-led approach to social we connected GSMA with millennials worldwide. In under a year, we reached users residing in more than 27 countries and over 110 million individuals, promoting the actions being taken by mobile operators to meet the United Nations Sustainable Development Goals.

Changing
perceptions

The conversation generated on social has created a lasting impression in the minds of conscious millennials and the results of our approach have led to highly engaged users and ultimately supported the campaign’s goal of changing people’s perceptions.

What was said

Wilderness have delivered 2-3x more value compared to previous agencies we have worked with.

Their creative, dynamic, pro-active team are an absolute dream to work with.

Pritesh Chauhan, Senior Marketing Manager – GSMA
For more info on this case study or to chat about how we might be able
to work with you email the team at hello@wilderness.agency
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