A Life on Our Planet

The one where we made
Sir David Attenborough a Tik Tok star.

1.5M

video views

160K

link clicks

$500K

cinema ticket sales

Building an audience for Piece of Magic’s global release of A Life on our Planet our approach was rooted in research around interests, local current trends, and most importantly relevancy of the platforms for the territory we advertise in.

Despite targeting typically expensive territories, we were able to drive the CPC down through extensive optimisation and tweaking posts accordingly in regards to targeting, copy, and budgets.

We brought Sir David Attenborough to Tik Tok driving engagement from a global youth audience as well as running ads on Snapchat in key markets.

We drove over $500K worth of cinema ticket sales, despite COVID restrictions, and inspired a generation to taker action against the climate crisis.

For more info on this case study or to chat about how we might be able
to work with you email the team at hello@wilderness.agency

Back to our work

Discovery

Want to know how we turned a millennial audience into fans of long-form video?

see project

HBO

Cutting through the noise and defining a brand on social.

see project

A Life on Our Planet

Local relevance
Global reach

Building an audience for Piece of Magic’s global release of A Life on our Planet our approach was rooted in research around interests, local current trends, and most importantly relevancy of the platforms for the territory we advertise in.

Despite targeting typically expensive territories, we were able to drive the CPC down through extensive optimisation and tweaking posts accordingly in regards to targeting, copy, and budgets.

Inspiring audiences
to take action

We brought Sir David Attenborough to Tik Tok driving engagement from a global youth audience as well as running ads on Snapchat in key markets.

We drove over $500K worth of cinema ticket sales, despite COVID restrictions, and inspired a generation to taker action against the climate crisis.

For more info on this case study or to chat about how we might be able
to work with you email the team at hello@wilderness.agency

Related work

Discovery

HBO

We are proudly independent industry leaders

London

Amsterdam

Copenhagen

Cape Town

A Life on Our Planet

Local relevance Global reach

Building an audience for Piece of Magic’s global release of A Life on our Planet our approach was rooted in research around interests, local current trends, and most importantly relevancy of the platforms for the territory we advertise in.

Despite targeting typically expensive territories, we were able to drive the CPC down through extensive optimisation and tweaking posts accordingly in regards to targeting, copy, and budgets.

Inspiring audiences to take action

We brought Sir David Attenborough to Tik Tok driving engagement from a global youth audience as well as running ads on Snapchat in key markets.

We drove over $500K worth of cinema ticket sales, despite COVID restrictions, and inspired a generation to taker action against the climate crisis.

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency

Related work

Discovery

HBO

Let's have a chat Get in touch with us.

Media

New business

General

Recruitment

London

Amsterdam

Copenhagen

Cape Town

We are proudly independent industry leaders

London

Amsterdam

Copenhagen

Cape Town

Local relevance
Global reach

Inspiring audiences
to take action

For more info on this case study or to chat about how we might be able
to work with you email the team at hello@wilderness.agency

Let's have a chat
Get in touch with us.