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Paid Media Planner (Amsterdam)

POSTED: 14.03.19

About Wilderness

We are Wilderness. The social conversation experts. Influencing and shaping online conversation through strategy, creativity and media.

A multi-award winning independent creative social media agency working with brands like Ellesse, Warner Bros, GSMA, NBC Universal, Water Aid and 20th Century Fox.

Media Planner

The role reports directly into the Paid Media Manager with additional support from the Paid Media Trainee(s).

The role entails the delivery and strategic planning of paid social campaigns across the client portfolio. The PSME will assist in the set up, running and reporting of all ads as well as assisting the strategy team in setting benchmarks for posts.

You are expected to be organised and display excellent attention to detail with strong time management. You will be able to assist the team with recommendations for ad copy, content and placement.

Oversight for personal and professional development lies with the Paid Media Manager who will provide regular 1-2-1 time for you to share updates in order for them to give guidance and support. Additionally you will have regular contact time and guidance from the Operations Manager, Strategy Director and MD.

Areas of Responsibility:

Delivery of strategic ad campaigns

Creating weekly, monthly and quarterly reports and content calendars – tracking results of live campaigns to show key learnings.

Offering advice on optimal content creation with the strategists and in-house creative team

Contributing to the creation of desks

Budget management across client base to gain understanding of how/where spend is invested across clients

Awareness of the full client portfolio

Supporting other teams to deliver where scope allows

Leading team brainstorms

Present and share knowledge with the team

Take an active role in company culture

Work on multiple projects and deliver in a timely manner

Working with PMM to offer advice and guidance directly to Strategists on content, copy, platform and budgeting.

Conduct extensive audience research and analysis, ad testing across
multiple channels.

Keep up to date with latest developments and trends across Paid media.