Launching the Adidas Predator Freak

Wilderness launch Adidas Predator campaign with sport retail client Intersport. Wilderness Amsterdam were commissioned by our client Intersport to support their brand partner Adidas on the latest launch of their now-iconic Predator football boot.

The campaign which is being rolled out across the @IntersportFootball global channels as well as various local market accounts across Europe.

The campaign features a hero video, Instagram story templates, product and lifestyle stills, as well as an AR filter rolled out to the global brand Instagram channels.

Tom Jarvis, Founder & CEO, Wilderness Agency, added:

“Working on an iconic sporting product like the launch of the Adidas Predator Freak is an incredible opportunity for the team here at Wilderness. I’m old enough to remember the launch of the first Adidas Predator boot in the mid-90s and growing up would look forward to the new launch.

Wilderness Amsterdam has been growing rapidly over the last year and our on-going partnership with the global Intersport team goes from strength-to-strength. The chance to support our partners at Intersport and the team at Adidas on this launch has been a unique challenge especially during these difficult times but one that our growing team has relished.”